SEM or Search Engine Marketing is all about paid advertising.
We concentrate on Google since they are, by far, the biggest search engine.
How you advertise is based on what you want to achieve through your advertising campaign.
The 2 main advertising avenues are:
• Display Advertising
• Search Advertising
If you want to build brand awareness with people that have an interest in your type of business then Display Advertising is for you. Your adverts are displayed on Google Partner website and you have probably seen them. They are in the form of banner adverts and seem strangely relevant to businesses that you have an interest in. With this type of advertising you pay based on the number of time your advert is shown (CPM – Cost per 1000 views).
These are the adverts that show up at the top or on the right side of the Google search listings.
Search advertising is what to use when you are looking for potential customers to visit your website. The adverts display based on the keywords used in the search and you only pay when someone clicks on your advert (PPC – Pay per Click).
Although paid for advertising is effective and profitable you can quickly lose the advantage if you don’t know what you are doing. The cost of a click and the position that the advert is displayed is based on a quality score for your advert. The quality score takes into account the content of your advert and the relevance and quality of the page linked to it. The lower your quality score, the higher the price per click.
A carefully planned campaign linking to a properly optimised webpage (most of the time not the homepage) can ensure success in SEM. This also takes regular management of the campaign to eliminate unwanted visitors and boost the number of real potential customers by checking the reports and adjusting keywords.
We plan and manage SEM campaigns to ensure that our clients get the best possible results.
Our rates for this are based on the advertising budget and the type of advertising campaign that you are looking to run. Please contact us for a quote designed just for you.